A mantra signs off Newsnight for the Met. / A phrase wins the Super Bowl for Pringles. / A manifesto whips up Hypebeast for Autry Sneakers. / An endline gets on the BBC for Aunt Bessie’s. / A script captures a nation’s yearning for Vodafone. / A song saves Christmas for Very. / A story unearths a legacy for Which? / A metaphor births a character for Lending Stream. / A question launches a Twitch stream for Pringles. / A joke saves London lives for TfL. / A headline begins a design style for Finlandia. / A poem inspires an artist for Popshot Magazine.