I work at Grey LONDON. I'm still not sure how that happened.
Although I have a taste and a knack for unusual creative ideas, I’m a writer first and foremost. I started at TMW in 2000, where I learned the craft of writing persuasive long copy, and gradually moved towards digital projects.
On joining Chemistry in 2005 I added radio, and online films and lots of digital to my skills, rising to Senior Copywriter and overseeing juniors and freelancers.
I won few awards there and went freelance, working in Sydney for a time before settling down at VCCP London in 2010 for more integrated work.
Another freelance stint, and I was hired at Red Brick Road in 2012 to work across all their accounts, doing everything from writing Suzuki brochures to winning TV pitches for Soreen, Broadband Choices and Lending Stream.
I’m a big believer that you should never stop learning. So I'm constantly reading up about strategy, about writing, about creativity, to make me a better copywriter.