Bank of Ireland

Jumped onto this as a Senior moving up to CD while winning a pitch to retain the account and working across the commercial and business sides of the bank… despite never having been to Ireland before meeting the client. I helped them turn in these TV spots, gradually trying to pull them away from the ‘System 1’ friendly weepies towards something more lighthearted.

Creatives: Avril Delaney & Ciara Rapple