Bank of Ireland
Jumped onto this as a Senior moving up to CD while winning a pitch to retain the account and working across the commercial and business sides of the bank… despite never having been to Ireland before meeting the client. I helped them turn in these TV spots, gradually trying to pull them away from the ‘System 1’ friendly weepies towards something more lighthearted.
Creatives: Avril Delaney & Ciara Rapple
Pringles
After writing and CDing the Super Bowl spot I was invited to head up the UK & European account including setting up the strategy and tone for 2024 while delivering some European versions of the “Canhands Cinematic Universe” for 2023. These got Ad of the Day in the Drum and 5 stars on David Reviews.
Creatives: Gnome Taylor, Flora German, Shivani Patel, Katie Bird & Caitlin Horrex.
Bowers & Wilkins
High spec audio needs high spec creative.
Creatives: Gnome Taylor, Flora German, Shivani Patel
Fidelity Investments
I stepped in as CD on this and had to hit the ground running as we went into production, ensuring a respectable 5 stars in David Reviews.
Creatives: Orla O’Connor & Daisy Bard
Plus a few others…
