How many gamers can you fit on a sofa? Pringles.

We built a 100-seater “Battle Couch”, so that ‘battle royale’ gamers (who play in groups of 100) could finally sit next to the other gamers IRL. Then turned it into a live 2-hour stream on Twitch. A monster of experiential, broadcast, and social work that got campaign views of 4.6 million.