It happens to the best of us. Pringles.
I wrote a few weirdo scripts (elephant shark, anyone?) that got me drafted in by Grey New York to work on the Pringles Super Bowl brief. I wrote the winning script “It happens to the best of us” and then worked with the NY office remotely as a CD supporting the ECD at literally all of the hours.
Role: Writer & Creative Director
ECD: Peter Alsante
Director: Tom Kuntz
A few teasers that went out in the run-up to the big game.
US chatter: TIME Magazine’s most relatable Super Bowl spot, crowned a legend (finally), also pro-life controversy storm because, y’know, America.
